Augme Technologies, Inc. (AUGT.OB), a technology and services leader in interactive media marketing that offers the only patented and innovative end-to-end mobile marketing platform, recently reported its financial highlights for the second quarter and first six months of fiscal year 2012. The Company hosted an investor conference call to talk about its operating results and other topics of interest at 11:00 am Eastern Time, October 11, 2011.

For the 2nd fiscal quarter closed August 31, 2011, the Company announced revenue of $1,287,122, which showed a rise of almost 79% when evaluated against revenue of $718,717 in the previous-year fiscal quarter closed August 31, 2010 and a rise of 7% when evaluated against revenue of the first quarter of fiscal year 2012 closed May 31, 2011.

Gross profits (revenue less production and service delivery expenses) rose 87% to $874,775, or 68.0% of revenue, in the 2nd quarter of fiscal year 2012, evaluated against $467,006, or 65.0% of revenue, in the 2nd quarter of fiscal year 2011.

The Company posted a net loss of $5,606,968, or $0.08 a share, during the 2nd quarter of fiscal year 2012, against a net loss of $1,957,769, or $0.03 a share, in the same period previous-year. The net loss during the latest quarter comprised non-cash stock, option and warrant cost totaling $2,158,113, evaluated against stock, option and warrant cost of $799,279 in the 2nd quarter of fiscal year 2011.

AUGT.OB offers access to its AD LIFE™ 4.0 and HIP 7.0 software-as-a-service “SaaS” mobile marketing platforms and services by means of term license fees, support fees and mobile marketing campaign fees.

These contracts usually comprise multiple elements as element of the overall service delivery, and revenue is usually generated over the term of the contracts. Professional services revenue is generated as the services are carried out, as such services have value on a stand-alone basis, do not include exclusive acceptance criteria, and have a fair value that can be obtained, whereas the other services are usually sold not including professional services.

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